Fynnet Venture Co., Ltd. wants to introduce their brand into the trade business with their new blockchain technology. ‘Bridging the trade divide’ is their company’s mission, therefore our design team created many possibilities to translate this core concept into visual graphics. The final symbol is composed by two arrows, top and bottom pointing towards the center, representing the traditional way of trading. However, the pink arrow that is in the direction from the left pointing towards the center, is representing Fyn, who’s going to disrupt this traditional way. This project allows our client to interpret their core value into the symbol which makes them feel strongly connected to their own brand.