The design brief for our team is to solve the problem of the name recognition and the brand image. The approach that our team developed was to design the Logotype for communicating the story and solving the problem of the name recognition simultaneously. Our team communicate the story through the identity of the 4 characters: A l t and o create the identity through the letter A, primarily to communicate the meaning of the brand name; Alto in Italian means high. Moreover, we incorporate the story that our customers would like to convey "The area that is best for coffee cultivation is the high-altitude area. Coffee cultivation at high-altitude will make the coffee slowly cooked with quality and a more mellow taste" The identity of letter A's is to represent the mountains and high-altitude in order to meet and solve various problems as assigned.