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Aikchol Hospital

Chonburi
Thailand
2026

Aikchol Hospital

Chonburi
Thailand
2026

Aikchol Hospital

Chonburi
Thailand
2026
The rebranding of Aikchol Hospital in Chonburi is centered around the vision of "Enhancing Family Happiness" expanding beyond individual well-being into three dimensions are personal joy, the joy of seeing others happy and shared happiness.
Driven by the core design concept of "The Caring Embrace" the new visual identity utilizes flowing "Embrace Curves" to convey warmth, safety and deep empathetic care, representing seamless healthcare across all generations.
The logo incorporates rounded approachable shapes and crafted from a top-view perspective of embracing arms. By thoughtfully utilizing positive space, the symbol reveals a gentle silhouette of two people hugging, integrated with three circles that symbolize the three levels of happiness. To honor the hospital's long-standing heritage, the design reinterprets the Thai letter “อ” from the original logo, blending legacy with a refined, contemporary aesthetic.
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