This website uses cookies. By continuing to use this website, you agree to the use of cookies. More info here
Accept Cookies

BTS Skytrain Visual Identity & Engagement Program

Bangkok
Thailand
2025

BTS Skytrain Visual Identity & Engagement Program

Bangkok
Thailand
2025

BTS Skytrain Visual Identity & Engagement Program

Bangkok
Thailand
2025
BTS Skytrain Visual Identity & Engagement Program.
GA49 designed and developed a New Graphic Series for the BTS Skytrain Green Line aimed at pilot testing solutions for passenger congestion and navigational confusion. We established a streamlined design system characterized by clarity and ease of use introducing standardized Typography and an "Explain before Action" information hierarchy to minimize user errors.
In addition to the visual overhaul, the team developed a new set of Pictograms for ticket vending machines and in-station promotional media. To ensure long-term consistency and brand integrity, we also produced a comprehensive Guideline Book for unified implementation across the network.
This project represents a significant milestone for GA49 and we are proud to contribute to enhancing the overall passenger experience.
Share:
Facebook
Email