To communicate the idea of “Architect Pansuk”, direct translation as Archtiects’ Happiness Sharing, our design team chose to use the mono-line illustration as the main design direction. With the mono-line, each story will be told with an equal voice –- without stressing one story over another. The intention was for the audience to see, at first glance, the whole story from far distance and then pull them closer to look at little details within it. The real pleasure in this Key Visual is that each audience will get a different experience looking at it, depends on how long they have looked and what they have found just like they are playing puzzle game. The stories hidden in this Key Visual has been chosen carefully by our design team to show the importance within the fields of Architecture, Design and Construction in this current circumstance of Covid-19 and the “New Normal” lifestyle.